New Arrivals

COMING SOON!

Where  Stories Come to Life!

Our enchanting world of books extends beyond our in-store experience. Dive into our online bookstore, where you’ll discover a completely distinct and diverse inventory, providing you with an even broader range of literary treasures.

Schools & Children’s Programs

We believe there is nothing more fundamental and inspiring to a child than reading. Our desire is to make a wide variety of quality children’s books available to your students and their families.

Our Locations

Whether you’re a bibliophile or a casual reader, our bookstores promise an enchanting experience. Learn more about our location in Bentonville, Tonititown, and Fayetteville.

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Books By the Foot

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GIFT CARDS & MERCHANDISE

GIFT CARDS & MERCHANDISE

Once Upon a Time Books on Instagram

  • Here’s a sneak peek of our new location! We can’t wait see you tomorrow (Saturday April 4th) for our Grand Opening in Tontitown! 📖
  • ✨ Grand Opening Celebration! ✨

Join us at Once Upon a Time Books Tontitown for a full day of fun as we celebrate our grand opening!

📅 Saturday, April 4
⏰ 9 AM – 6 PM

Come browse, explore, and enjoy:
☕ Free drip coffee & snacks
🎉 All-day prize drawing
🎁 Everyone wins something!

Prizes include:
• Free tote bags
• 20% off discounts
• $10 / $20 / $50 / $100 coupons

Bring a friend, find your next great read, and celebrate with us—we can’t wait to see you there! 
1094 E Henri de Tonti Blvd, next to Gusano’s Pizza
  • Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
  • There’s a word for buying books and not reading them: “Tsundoku.” 
We’d like to help you with that. So stop by our stores before 5pm today to buy more books to add to your ever-growing collection. Read them or don’t, we won’t judge. 😁
  • TONTITOWN GRAND OPENING NEWS 

We’re putting the finishing touches on our new space! We want everything just right for our official Grand Opening Celebration, so we’re moving that event from this weekend to Saturday, April 4th 🎉

Wanting to visit the new store sooner than that? Don’t worry… we are already open! That’s right, we have had our “soft opening” this past week! Our shelves are overflowing with books, and we are ready for our shoppers to visit us! 

Come see the new space and be part of the beginning of this next chapter ❤️

📍 1094 E Henri de Tonti Blvd in Tontitown
🕒 Back open with regular hours:
Sunday: 12pm - 5pm
Monday-Saturday: 9am-6pm

And trust us…April 4th is going to be something special. More details on the big day to come soon!
Here’s a sneak peek of our new location! We can’t wait see you tomorrow (Saturday April 4th) for our Grand Opening in Tontitown! 📖
19 hours ago
View on Instagram |
1/5
✨ Grand Opening Celebration! ✨

Join us at Once Upon a Time Books Tontitown for a full day of fun as we celebrate our grand opening!

📅 Saturday, April 4
⏰ 9 AM – 6 PM

Come browse, explore, and enjoy:
☕ Free drip coffee & snacks
🎉 All-day prize drawing
🎁 Everyone wins something!

Prizes include:
• Free tote bags
• 20% off discounts
• $10 / $20 / $50 / $100 coupons

Bring a friend, find your next great read, and celebrate with us—we can’t wait to see you there! 
1094 E Henri de Tonti Blvd, next to Gusano’s Pizza
✨ Grand Opening Celebration! ✨ Join us at Once Upon a Time Books Tontitown for a full day of fun as we celebrate our grand opening! 📅 Saturday, April 4 ⏰ 9 AM – 6 PM Come browse, explore, and enjoy: ☕ Free drip coffee & snacks 🎉 All-day prize drawing 🎁 Everyone wins something! Prizes include: • Free tote bags • 20% off discounts • $10 / $20 / $50 / $100 coupons Bring a friend, find your next great read, and celebrate with us—we can’t wait to see you there! 1094 E Henri de Tonti Blvd, next to Gusano’s Pizza
3 days ago
View on Instagram |
2/5
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
Just a few of the treasures waiting at our Bentonville store. 📚 They’re open until 7pm tonight!
1 week ago
View on Instagram |
3/5
There’s a word for buying books and not reading them: “Tsundoku.” 
We’d like to help you with that. So stop by our stores before 5pm today to buy more books to add to your ever-growing collection. Read them or don’t, we won’t judge. 😁
There’s a word for buying books and not reading them: “Tsundoku.” We’d like to help you with that. So stop by our stores before 5pm today to buy more books to add to your ever-growing collection. Read them or don’t, we won’t judge. 😁
2 weeks ago
View on Instagram |
4/5
TONTITOWN GRAND OPENING NEWS 

We’re putting the finishing touches on our new space! We want everything just right for our official Grand Opening Celebration, so we’re moving that event from this weekend to Saturday, April 4th 🎉

Wanting to visit the new store sooner than that? Don’t worry… we are already open! That’s right, we have had our “soft opening” this past week! Our shelves are overflowing with books, and we are ready for our shoppers to visit us! 

Come see the new space and be part of the beginning of this next chapter ❤️

📍 1094 E Henri de Tonti Blvd in Tontitown
🕒 Back open with regular hours:
Sunday: 12pm - 5pm
Monday-Saturday: 9am-6pm

And trust us…April 4th is going to be something special. More details on the big day to come soon!
TONTITOWN GRAND OPENING NEWS We’re putting the finishing touches on our new space! We want everything just right for our official Grand Opening Celebration, so we’re moving that event from this weekend to Saturday, April 4th 🎉 Wanting to visit the new store sooner than that? Don’t worry… we are already open! That’s right, we have had our “soft opening” this past week! Our shelves are overflowing with books, and we are ready for our shoppers to visit us! Come see the new space and be part of the beginning of this next chapter ❤️ 📍 1094 E Henri de Tonti Blvd in Tontitown 🕒 Back open with regular hours: Sunday: 12pm - 5pm Monday-Saturday: 9am-6pm And trust us…April 4th is going to be something special. More details on the big day to come soon!
2 weeks ago
View on Instagram |
5/5

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